Much of the business conversation surrounding customer experience within corporations is based on myths that don’t support great products and services. UX people get stuck in the middle—between customers, managers, and financial decision-makers. However, new definitions of value, relationship, and experience can help us reframe what we do. And new tools, like the waveline, can help us not only design and develop better offerings, but better sell the value of what we do internally.
What You’ll Learn
- A new definition of value that expands the discussion and value for UX
- How to participate strategically with others in your organization
- How to properly approach positioning, using UX research (which you can share with your non-UX colleagues)
- How to advocate for UX with those who don’t understand it, yet make corporate decisions
Who Should Attend
This workshop is for any UX professional who is looking to better understand strategy and conversations about value within their organization. Attendees can be new to corporate strategy and tools like SWOT analyses and Positioning. However, even those with some experience will find better ways of using these tools and building better strategy, in a UX context. This includes being able to counter arguments against investing in UX objectives.