Red Herrings: Debunking the Pop Psychology of Color

It’s no secret that color is important to designers: when employed correctly, color not only looks pretty, but can also capture attention, convey a message, and toy with emotions. The problem is, UXers often miss the mark when thinking about how to use color effectively—we rely on “pop psychology” knowledge that hasn’t been supported by scientific research, or even worse, is just plain wrong.

In this presentation, I will use fun visual demos and recent color perception research to explore scientifically-proven ways that color can be used to effectively communicate with users. I will also share some easy strategies to ensure that a design is accessible to users who have difficulty seeing color.

You will leave the session with:

  • An understanding of the psychological and environmental factors that influence how users perceive the colors in a design
  • Flexible strategies for applying this knowledge to create memorable, meaningful, and usable designs
  • The ability to identify and fix common usability and safety issues faced by users who have difficulty seeing color
  • A dash of skepticism for articles or blog posts that state scientific “facts” without evidence to back them up

Location: Date: January 22, 2015 Time: 2:45 pm - 3:30 pm photo of Elizabeth Allen Elizabeth Allen