Mapping Design Decisions to Evidence

Most UX designers use a combination of data and expertise to create their designs but don’t explicitly tie their design decisions to the evidence that created them. This can create a gap for stakeholders to understand the design strategy and create more churn in the design process. Instead, learn to be proactive with your design decisions and map them to quantitative and qualitative data. This workshop will teach you, through practice projects and discussion, how to articulate the “why” of your design based on objectively collected data. When you are able to reference credible data as evidence behind your design choices, the results are good for all: Better buy-in and understanding with your client, AND a stronger end product.

The workshop will address the following challenges:

  • Learn how to identify the differences between design principles and design objectives and understand why these differences are critical for design adoption and defense.
  • Explore the perceived disconnect between research and design from the point of view of both stakeholders and designers.
  • Identify the benefits of establishing design intent and clear design objectives.

Workshop discussion and activities will illustrate the following solutions:

  • Participants will use realistic research briefs in order to identify and create actionable design objectives.
  • Participants will learn to prioritize design objectives based on objective research materials.
  • Using assigned principles and newly-created design objectives, particpants will create design solutions that map back to their research.
  • Through role-playing, participants will learn how to defend their design decisions by referencing their principles and objectives created directly from the research.

Intended Audience:  Intermediate to advanced interaction and visual designers.

Agenda:  The workshop is intended to be a half-day session. The presenter will give a 20-30 minute introduction to the topic, including an example case study to illustrate concepts.

The workshop will be broken into two hour-long working sessions for groups with sample projects. Mr. Harrison will present each sample project, several design principles, user profiles, and other relevant data to help guide the group work. Each table will be asked to create two or three design comps or ideas. At the 50-minute mark, Mr. Harrison will engage with each group to the benefit of the full room, asking questions about the choices, and how each group would “defend their designs.”

There will be a short break between the two working sessions.

At the conclusion of the workshop, Mr. Harrison will summarize the findings and offer a Q&A session for any unanswered questions with the group.

Location: Date: January 24, 2015 Time: 1:30 pm - 5:00 pm photo of Geoff Harrison Geoff Harrison