Responsive design is fluid grids, flexible images, media queries—and much more. Organizations that have been through a large-scale responsive redesigns know that the specific implementation techniques are the least of their problems. Stakeholders need to be convinced to participate in a different kind of prototyping and review process. Working with responsive “Lego pieces” made from content components and design patterns means that teams must give up the familiar page metaphor. Content management and digital asset management systems and processes often change. And teams need to change their design, review, and QA processes to account for a much wider range of devices and form factors.
In this session, Karen will provide guidance on how to make this shift in your organization. Based on interviews with dozens of companies that have already pulled off a large scale responsive redesign, plus examples drawn from around the web, she’ll show you how going responsive doesn’t just mean a better website—it means a better process too.
You Will Learn
- How organizations decide on a responsive redesign, and how the mobile web fits into a larger platform ecosystem
- How responsive prototyping changes the way teams collaborate and conduct reviews with stakeholders
- How component content management and design systems work together in a responsive design
- How mobile provides a useful lens to help focus and prioritize
- How creating a culture that puts performance first is everyone’s problem